Showing posts with label loss leader alcohol. Show all posts
Showing posts with label loss leader alcohol. Show all posts

Monday, 6 July 2009


Was in Tesco's the other day and saw this sign. Hurray! The Scottish Government is bringing in new legislation that means that supermarkets can only display drink in one area of the supermarket and not beside roller skates,television sets,ice cubes and bacon rashers as illustrated here.

To be fair to Tesco, they have over the past few months increased their non-alcoholic shelves to include ones that don't taste like mouthwash and are placing these drinks on the more prominent eye level shelves. This is the new market in drink and I would guess that in a few years time, we will be taking the same attitude to low alcohol drinks as we do to organic veg; we'll see it as the healthy ethical purchase.

So now that all those bins on the aisles are to be emptied of drink, what is Tesco going to put in its place? My guess is Doritos and mega bars of chocolate..